Top Tips for Email Marketing Campaigns
1. Think – Subject line, Subject line, Subject line!
Create a subject line of less than 50 characters that tells of the most important news/offer/content in your email. You want to grab their attention to open it but at the same time try not to make it sound like spam or advertising. People are more likely to open an e-mail that has a simple, newsy, and direct Subject line.
2. Have a system that allows you to Track your messages’ effectiveness through live reports.
Track open rates, numbers of subscribers who unsubscribe, and click-through response. Then learn and refine your message from the statistics. This will help you refine your campaigns to be more successful and also provide data on who the interested clients are and what they clicked on.
3. Don’t just send one big image, make sure your message is clear without images
Most e-mail programs won’t display them by default. Make sure your message is clear as text without the images. All of our templates are designed to look good and get the message across with or without images.
4. Test your emails in all the major email programs
They can look very different in each one! That’s why you need to know your mail shot template has been tested to look good in all major email clients, otherwise your customers will more than likely unsubscribe or blacklist you straight away.
5. Use an email system that can check your spam rating before you send so you don’t get blacklisted.
Use a spam checker to see whether your e-mail will pass through common filters or put you on a spam blacklist. Our emailing services have spam checkers built in. All our email templates are optimised to pass spam filters, we don’t want you to end up in the trash!
Contact us about using Mailer17 or getting a custom email template for your business.
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Email Marketing
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