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1. Think – Subject line, Subject line, Subject line! Create a subject line of less than 50 characters that tells of the most important news/offer/content in your email. You want to grab their attention to open it but at the same time try not to make it sound like spam or advertising. People are more [...]
Studies conducted by online research analysts have shown that the best days to perform a mail-out to your email list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales. On Mondays, everyone [...]
Your subject line is the most important part of your email campaign, it’s what will draw the user to open it. If its good it will dramatically increase your open rates but if its bad and it looks like spam or is so vague they don’t know what it’s about, then all your hard work [...]
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